Reddit was founded in 2005 as a centralized community platform categorized around different interests.
It started with $100,000 in seed funding from Y Combinator. As of August 2021, the company was valued at $10 billion, following a recent funding round of $410 million.
In February 2024, Reddit went public and now has more than 267.5 million weekly active users.
Read on to find all of the latest Reddit statistics in 2024. Here’s a breakdown of what we’ll cover:
Reddit Stats (Top Picks)
- Reddit has 73.1 million daily active users.
- Reddit has 267.5 million weekly active users.
- There are more than 100,000 active subreddits on the platform.
- Reddit registered $804.03 million in annual revenue in 2023.
Reddit Daily Active Users
According to company-published data, Reddit has 73.1 million daily active unique visitors worldwide as of Q4 2023. Reddit’s daily active user count has grown by 27.13% since Q4 2022.
We’ve charted Reddit’s daily active user growth since Q1 2021:
| Date | Reddit Daily Active Users |
|---|---|
| Q1 2021 | 54.8 million |
| Q2 2021 | 54.0 million |
| Q3 2021 | 53.6 million |
| Q4 2021 | 53.9 million |
| Q1 2022 | 57.5 million |
| Q2 2022 | 56.5 million |
| Q3 2022 | 57.3 million |
| Q4 2022 | 57.5 million |
| Q1 2023 | 60.3 million |
| Q2 2023 | 60.4 million |
| Q3 2023 | 66.0 million |
| Q4 2023 | 73.1 million |
Out of 73.1 million Reddit daily active users, 36.7 million were users with registered accounts on Reddit accounting for 49.79% of all unique visitors.
Here’s a detailed breakdown of Reddit’s unique visitors by logged-in and logged-out users since Q1 2021:
| Date | Reddit Logged-in Users | Reddit Logged-out Users |
|---|---|---|
| Q1 2021 | 23.3 million | 31.5 million |
| Q2 2021 | 24.0 million | 30.0 million |
| Q3 2021 | 24.4 million | 29.2 million |
| Q4 2021 | 25.7 million | 28.2 million |
| Q1 2022 | 27.6 million | 29.9 million |
| Q2 2022 | 28.2 million | 28.3 million |
| Q3 2022 | 29.2 million | 28.1 million |
| Q4 2022 | 30.0 million | 27.5 million |
| Q1 2023 | 31.1 million | 29.2 million |
| Q2 2023 | 32.1 million | 28.3 million |
| Q3 2023 | 34.7 million | 31.3 million |
| Q4 2023 | 36.4 million | 36.7 million |
Source: Reddit
Distribution of Reddit Daily Active Users by Region
49.79% of Reddit’s daily active users are based in the US. That equates to 36.4 million daily active users in the US alone.
A further 50.21% of Reddit’s daily active users are based outside of the US, accounting for 3.67 million active users.
Here’s the complete table with Reddit active user growth by region:
| Date | Reddit Daily Active Users (US) | Reddit Daily Active Users (Rest of the World) |
|---|---|---|
| Q1 2021 | 27.5 million | 27.3 million |
| Q2 2021 | 26.7 million | 27.3 million |
| Q3 2021 | 26.4 million | 27.2 million |
| Q4 2021 | 25.7 million | 28.2 million |
| Q1 2022 | 26.9 million | 30.6 million |
| Q2 2022 | 26.3 million | 30.2 million |
| Q3 2022 | 27.0 million | 30.3 million |
| Q4 2022 | 27.2 million | 30.3 million |
| Q1 2023 | 28.6 million | 31.7 million |
| Q2 2023 | 28.7 million | 31.7 million |
| Q3 2023 | 32.0 million | 34.0 million |
| Q4 2023 | 36.4 million | 36.7 million |
Source: Reddit
Reddit Weekly Active Users
Reddit has 267.5 million weekly active users as of Q4 2023. An increase from 207.3 million weekly unique visitors in Q4 2022.
Here’s a complete breakdown of Reddit weekly active user growth since Q1 2021:
| Date | Reddit Weekly Active Users |
|---|---|
| Q1 2021 | 201.9 million |
| Q2 2021 | 206.2 million |
| Q3 2021 | 202.1 million |
| Q4 2021 | 200.6 million |
| Q1 2022 | 213.2 million |
| Q2 2022 | 208.6 million |
| Q3 2022 | 208.8 million |
| Q4 2022 | 207.3 million |
| Q1 2023 | 218.0 million |
| Q2 2023 | 218.1 million |
| Q3 2023 | 239.1 million |
| Q4 2023 | 267.5 million |
Source: Reddit
Reddit Monthly Active Users
As of February 2024, Reddit has an estimated 1.2 billion monthly unique visitors. That’s an increase from 1.1 billion monthly unique visitors in February 2023.
Here’s a table with Reddit’s monthly unique visitor estimates since Q2 2021:
| Date | Reddit Monthly Active Users |
|---|---|
| March 2022 | 1.1 billion |
| April 2022 | 1.1 billion |
| May 2022 | 1.1 billion |
| June 2022 | 1 billion |
| July 2022 | 1 billion |
| August 2022 | 996.6 million |
| September 2022 | 1 billion |
| October 2022 | 1.2 billion |
| November 2022 | 1 billion |
| December 2022 | 1 billion |
| January 2023 | 1.3 billion |
| February 2023 | 1.1 billion |
| March 2023 | 1.1 billion |
| April 2023 | 1.2 billion |
| May 2023 | 1.1 billion |
| June 2023 | 1.1 billion |
| July 2023 | 1.1 billion |
| August 2023 | 1 billion |
| September 2023 | 1.1 billion |
| October 2023 | 1.1 billion |
| November 2023 | 1.2 billion |
| December 2023 | 1.2 billion |
| January 2024 | 1.2 billion |
| February 2024 | 1.2 billion |
According to another source, Reddit is estimated to have 1.212 billion monthly active users in 2024.
Reddit’s monthly active user base grew by 3.66x since 2018 when the platform had 331 million monthly active users.
Here’s the breakdown of Reddit MAU growth over the past few years:
| Year | Reddit Monthly Active Users |
|---|---|
| 2018 | 331 million |
| 2019 | 430 million |
| 2020 | 619 million |
| 2021 | 861 million |
| 2022 | 918 million |
| 2023 | 1.021 billion |
| 2024 | 1.212 billion |
Sources: Semrush, Statista
Reddit Users by Country
Around 572.5 million of Reddit unique visitors were from the US in February, accounting for 47.7% of all monthly unique visitors.
Reddit’s active user base is above 50 million in 3 other countries: India (58.9 million), UK (54.5 million), Canada (52.6 million).
Here’s a table with the top 10 countries that have the largest Reddit active user base:
| Country | Reddit Monthly Unique Visitors |
|---|---|
| United States | 572.5 million |
| India | 58.9 million |
| United Kingdom | 54.5 million |
| Canada | 52.6 million |
| Brazil | 36.5 million |
| Philippines | 34.5 million |
| Australia | 27.7 million |
| Germany | 25.8 million |
| Spain | 19.1 million |
| France | 16.9 million |
Source: Semrush
Reddit Mobile App Usage
In 2023, Reddit mobile apps were downloaded 34 million times across the App Store and Google Play. That’s down from 54 million installs in 2022.
When it comes to daily Reddit app usage, only 7% of Reddit users opened the app every day in Q4 2023. To put in perspective, other social media platforms have a higher share of engaged users who open the app every day, specifically “X/Twitter (18%), Snapchat (25%), Facebook, TikTok (32%), and Instagram (43%)”.
On average, US Reddit users spend 30 minutes a day on the app. Out of 30 minutes, nearly 16 minutes are spent on Reddit posts.
Here’s a detailed breakdown of time spent on the app among Reddit users in the US by type of activity:
| Activity | Share |
|---|---|
| Post detail pages (Reddit posts) | 52% |
| Main Reddit feed | 26% |
| Video feed, profile, chat and search | 15% |
| Subreddits | 7% |
Sources: Appfigures, Sensor Tower
Reddit Revenue
Reddit registered $804.03 million in annual revenue in 2023, a 20.6% increase over the previous year.
Here’s the revenue over the last two years:
| Year | Reddit Revenue |
|---|---|
| 2022 | $666.7 million |
| 2023 | $804.03 million |
Nearly all (98%) of Reddit’s revenue was generated from advertising on the platform. The top 10 largest advertisers on Reddit accounted for 26% of Reddit’s revenue in 2023 (down from 28% in 2022%).
Source: Reddit
How Many Posts Are Shared on Reddit Each Year?
In 2023, an estimated 469 million posts were published on Reddit, an 11.14% year-over-year increase.
Here’s the overview of the number of published posts on Reddit since:
| Year | Posts Published on Reddit |
|---|---|
| 2018 | 153 million |
| 2019 | 199 million |
| 2020 | 303 million |
| 2021 | 366 million |
| 2022 | 422 million |
| 2023 | 469 million |
| 2024 | 550 million |
According to Reddit, an average of 1.2 million posts were published on the platform daily in 2023 which amounts to 438 million posts a year.
Around 2.84 billion comments and interactions were posted on Reddit in 2023. That’s a slight decrease from 2.86 billion user interactions in 2022.
Here’s an overview of the number of comments and interactions shared on Reddit per year since 2018:
| Year | Comments Published on Reddit |
|---|---|
| 2018 | 1.2 billion |
| 2019 | 1.7 billion |
| 2020 | 2 billion |
| 2021 | 2.3 billion |
| 2022 | 2.86 billion |
| 2023/td> | 2.84 billion |
| 2024 | 2.72 billion |
According to company data, an average of 7.5 million comments were posted on Reddit in 2023. That equals 2.74 billion comments a year.
Overall, more than 16 billion comments have been posted on Reddit to date.
How Many Subreddits Does Reddit Have?
Reddit has more than 100,000 active subreddits.
Source: Reddit
Reddit Search Usage
In December 2023, Reddit had an average of more than 35 million search queries a day on the platform.
Source: Reddit
Why Do People Use Reddit?
72% of US Reddit users report that they use Reddit for entertainment purposes.
Other common reasons for using Reddit include following the news and staying up to date with brands and companies.
Here’s the complete breakdown of the reasons that people use Reddit:
| Reason | Percentage of Respondents |
|---|---|
| To get entertainment | 72% |
| To get news | 43% |
| Other purposes | 17% |
| To follow brands, companies | 17% |
| To strengthen professional network | 8% |
| To keep in touch with friends and family | 5% |
Source: Statista
Reddit Gender Demographics
63.6% of Reddit users are male, while the remaining 35.1% are female.
Source: Statista
What Are the Most Popular Subreddits?
Among the top 10 subreddits, common themes include humor, gaming, news, science and Reddit itself.
Here’s the complete list of the top 10 most popular subreddits ranked by the number of subscribers:
| Subreddit | Subscribers |
|---|---|
| r/funny | 56.6 million |
| r/AskReddit | 45 million |
| r/gaming | 39.5 million |
| r/aww | 35.4 million |
| r/worldnews | 34.9 million |
| r/todayilearned | 34.7 million |
| r/Music | 32.9 million |
| r/movies | 32.3 million |
| r/science | 31.5 million |
| r/pics | 30.5 million |
Overall, more than 500 subreddits have over 1 million subscribers each.
Time Spent Using Reddit
According to Reddit, newly registered Reddit users spend an average of 20 minutes per day on the platform. Among Reddit users who have been on the platform for over 5 years that increases to 35 minutes a day.
Registered users who’ve been on the platform for more than 7 years spend around 45 minutes a day on Reddit.
Source: Reddit
How Many Employees Does Reddit Have?
Reddit had 2,013 employees across the world as of December 2023. The vast majority of them (1,619) are based in the US.
Reddit employee headcount has grown by 45.55% since 2021, when it had 1,383 employees.
We’ve charted the growth of Reddit’s employee headcount since 2021:
| Date | Reddit Employees |
|---|---|
| December 2021 | 1,383 |
| December 2022 | 1,942 |
| December 2023 | 2,013 |
Source: Statista
Conclusion
That’s it for my roundup of Reddit user and revenue statistics. While Reddit is still smaller than some players in the social media space (like Facebook and Instagram), it’s growing.
Now, the company went public and it will be interesting to see how the social media platform evolves in the future.
